It's been almost 11 months since I threw myself back into active innkeeping and time sure does fly.
What have I learned as an inn Broker and now innkeeper? That generally speaking, technology moves much faster than an innkeeper's schedule will allow. But we have no choice to at least keep up with the most popular of the social media outlets. New ones come along seemingly daily. Social sharing makes SEO benefits and referrals a no brainer. But to find the time? I've just found that I have to make it routine. And for me, that means in the morning over two cups of coffee before hitting the kitchen. And then I have my laptop with me in the kitchen. Any moment I have is spent posting a photo or a recipe, etc. to our Facebook page. And then later in the day when I pour myself a glass of wine, I'm back on again. And that's about all I have time for.
Instagram is a favorite of mine, allowing me to simultaneously post a photo to Twitter and Facebook while geotagging. And shall we talk about the benefits of what Mashable dubbed 2012's hottest startup - Pinterest? Talk about the exponential benefits of social sharing? Post recipes, photos of your breakfast, your rooms, your inn...allow them to be shared in social circles. It's FREE advertising!
Innkeepers must learn to multi-task. Adding the social media to it is just another ball in the juggling game!
And now, back to brokerage (which has picked up tenfold!)...