Sunday, February 21, 2010

Maine Innkeeping Academy Workshop Information and Schedule

The Art of Breakfast for innkeepers - March 2nd

The Art of Social Media for innkeepers - March 3rd

Beyond Breakfast - April 7th

Social Media, Photos and Photoshop 101 - April 8th

For those of you who do not have a Facebook account, details can also be found on the Maine Innkeeping Academy's blog.

If you have any suggestions for workshops, please let us know.

Could the market be turning around for lodging brokerage?

Kingsleigh Inn, Southwest Harbor

Craignair Inn and Restaurant, St. George

Abbington's Seaview Motel, Lincolnville

I've currently got three properties under contract at the moment - and they're each very different from one another. But the common denominators in each deal is a strong business relative to the price. The sellers have priced the listing right and the buyers were looking hard at the business performance, first and foremost.

Maybe this is an indication that the "lifestyle" of the lodging industry is coming back but buyers are still cautious about just how much they are willing to subsidize to make the "lifestyle" work?

Sellers contemplating putting their property on the market should focus on bringing the income up as much as they can to help enhance the marketability and value of their business. After all, it isn't just a home, it is a business. It's a hybrid real estate investment that can provide a home and a wonderful lifestyle. But either the numbers have to work or the buyers need extra cash to make it work.

I am the eternal optimist...but maybe 2010 will be the turnaround year for lodging brokerage...

UNDER CONTRACT! Abbington's Seaview Motel and Cottages, Lincolnville, Maine

Abbington's Seaview Motel and Cottages is 3 miles from the heart of downtown Camden and just a mile or so from Lincolnville Beach, in one of mid-coast Maine's most popular destinations. This is a great example of a small business in the lodging industry offered at a very reasonable price. A smart buyer looking to be in place before the tourism season begins in May!

Friday, February 19, 2010

Slideshows of my bed and breakfast and lodging listings - a great visual tool

I've added all of my listings on Tumblr which offers a really nice slideshow for each album, with links to my website should someone want more detailed information.

I've had Flickr and Picasa albums for a while, but Tumblr seems to be the nicest presentation.

Thanks for looking!

Sunday, February 14, 2010

Did you know...Maine has the nation's highest second-home market?

I got my hands on a March issue of Downeast Magazine, hot off the press! The letter from the editor this month shows a map with the location of its subscribers.

"There's a mystique to the Pine Tree State that captures the imaginations of people all across the country."

Imagine, Maine is the nation's second-home capital...

Apparently more people understand Maine's appeal than many of us thought, and we know why...

Saturday, February 13, 2010

Announcing Maine Innkeeping Academy, brought to you by The Swan Agency Sotheby's International Realty

I'm pleased to be a part of the newly launched Maine Innkeeping Academy. We'll be offering an array of seminars and workshops geared toward the current innkeeper as well as our aspiring innkeepers. We'll keep you up to date with today's trends in tourism, marketing, technology and the Art of Breakfast. Check out our Facebook page and stay tuned for some very exciting things to come.

Members of the Maine Innkeepers Association will receive a discount to stay overnight at The Danforth Inn during one of the event dates.

Classes start March 2nd and you can sign up on the Facebook page.

Sunday, February 7, 2010

More positive news for Freeport, Maine!

Yankee Things

Best of New England Readers Choice Awards

Freeport, Maine is the favorite shopping town

Yankee Magazine Readers' Best of New England Choice Survey identified Freeport Maine as the favorite shopping town in all of New England-out of 70+ choices-FREEPORT, Maine was voted as the favorite location to shop.The readers also selected their favorite B&B, amusement park, museum, pizza place, ski resort diner, coffee and so much more! We are so excited to share this news with our local readers and subscribers! We know that Freeport is the best place to shop -but it appears that many others (especially Yankee Readers) share our opinion. We have a fantastic balance of national retailers and locally owned eclectic shops and boutiques making Freeport a very unique experience-Home to world famous L.L.Bean, Freeport boasts a wide assortment of product for sport specific events and hobbies like fishing, kayaking, biking, horse back riding, hiking, hunting and camping-with gear and equipment for all levels of experience, skill and conditions- to designer shoes and handbags sure to please the most discerning palette - the very best in fine furniture and furnishings and priceless art and antiques that add value and warmth to you home. And there is so much more to do in Freeport we think of Freeport as the best place to SHOP, PLAY, DINE and STAY! Please check out our website www. for more information or go directly to Yankee for more greater detail!

And if you're in the market to stay at a Freeport B&B or better yet, buy one, Captain Briggs House is one block off Main Street in an ideal location!

Wednesday, February 3, 2010

Google Adwords Marketing for Bed and you participate?

I'm on a Google Adwords kick...if you are a Maine bed and breakfast and you Google one of THE top search phrases: "Maine bed and breakfasts" - what's your presence? Are you on the first page? Second? Are you a subscriber to one of the directories that is on the first page? If you aren't on the first page, you should consider a Google ad campaign. In a tough market, there are more bed and breakfasts looking to fill rooms with fewer travelers. Even more reason to upgrade your website and advertise. And it can be done inexpensively. But it's so important to your future buyer. They do ask about advertising when considering purchasing. A buyer wants to know that they don't have to start from scratch or if they do, they'll expect to pay less. Plain and simple. Just something for sellers to keep in mind.

If you don't want to spend the money for a Google ad campaign, then use Social Media and blogging and broadcast your business yourself. It takes time, but no money. There isn't anything out there that advertises free. You have to give it either time or money or both.