



The focus used to be on one's website. Then it was a link to a blog page on that website. And now, external blogs, forums and Social Media networking. So how do innkeepers have the time to keep up with this in addition to their busy job as an innkeeper? There's no simple answer. It's something you have to commit to regularly. It's like going to the gym. You know you don't always have the time but it's the best thing for you. Once you get going, you see the benefits and won't want to give it up. It should just become part of your routine. Maybe in the morning while you're having your first cup of coffee is when you sit down at the computer and start Tweeting. I will often see some of my innkeeper friends on Twitter in the morning, at breakfast time, yet they've found time to tweet (I know Karen at Timbercliffe Cottage in Camden is pretty good about this, her laptop is in her kitchen...pretty smart). But today's social media applications come in mobile form as well. Download mobile Facebook for your Blackberry or iphone. Download Tweetie for your iphone - these allow you to post your tweets anywere you are, very simple and fast.
So what do you tweet about? From a marketing standpoint, make your tweets ENTICING.


Very important: keep one thing in mind, when you tweet, it's out there for all to see, forever. Don't post negative comments about other innkeepers, vendors, guests or your industry in general; it's not a forum to air complaints. It should be a positive networking and marketing platform to help you persevere and succeed.
Global success helps us all...
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